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Transform Suites hosts special shows and press conferences

Ultimately, it's a $5 million investment, and his team is seeing returns, Chippendale said.

Blog / News / 2023 August 15, 2023

All unused space in a hotel should not be wasted, as some hoteliers have successfully turned the space into a screening room for special occasions.

Amy Chippendale, Director of Press Conferences at Beverly Hills London West Hollywood, said the hotel's first screening room was installed nine years ago and seats 110 people. The hotel now has 32 cable rooms for shows and special events. 

"We had an empty space in the hotel," he said, "and [the general manager] thought, 'Why don't we put a showroom in that space ... the demand will come.'" At the time, the hotel was the only hotel in Los Angeles with a screening room.

In April 2023, the 110-seat screening room on the first floor of the hotel was renovated, which included the addition of new technology and equipment to meet the needs of the industry, such as new servers and new processors.

Ultimately, it's a $5 million investment, and his team is seeing returns, Chippendale said.

Additional observation rooms are located on the second floor of the hotel. Their team can also host shows and events in the hotel's 11,000-square-foot penthouse and West End deck. London West Hollywood clients who have leased the site include Netflix, HBO and Amazon. Media and hair and makeup crews will also use the space.

The busiest season for the team is during the Academy Awards. Rooms are typically booked up to four months in advance, Chippendale said.

Following the event, guests will also be treated to a reception at the hotel that will attract celebrities, Academy Award-winning cast members and trendsetters.

Chippendale said there are several factors to the success of the litter removal campaign. The first is that the hotel has several large rooms that can accommodate film crews and talent.

There is also free storage space on the second floor. He added that most properties charge fees.

Additionally, all motorboat-friendly rooms are equipped with wired internet for events.  "We know how to throw an unsolicited banquet," he said, "our top customers sometimes eat with us two or three times a month." "Our hotel staff has been here for over 10 years."

Since the crew has been together for more than a decade, they understand what every middle band needs and wants. Customers and employees are now like family, he said.

"The service helps a lot. "We know how to get there. We are accelerating," he added.

Almost the entire Loews portfolio is suitable for media brokers, Kristi Davis, Senior Vice President of Sales and Marketing for Loews Hospitality Group, said in an email interview. Some of the hotels that feature their space design include Loews Hotel Miami Beach, Loews Hotel Hollywood, Loews Hotel New York Regent, Loews Hotel Nashville, and Loews Hotel Chicago. 

“We book snacks in exclusive meeting rooms and suites – it just depends on the volume and the experience the client creates. As with any business, the need to do this fluctuates, but these spaces were created with other uses in mind, so they're also ideal for board meetings, small creative breaks and, in some cases, hotel suites for our larger groups. as a VIP attraction, sponsors, or executives. experience," he said.

Davies says booking a media agency can bring a huge return on investment. Not only does this bring exposure to the hotel, but seats are booked for days, and the food and drinks are plentiful.

"There is also a lot of loyalty in this area," he added. "When guests know they can count on you, other hotels have more options in their wallets."

The Davis team believes so much in this area of ​​demand that they have a dedicated brand ambassador who is the single point of contact for the entertainment industry. Davis said a successful news operation starts with customer relationships.

"Our whole business and the way we interact with our customers is a true partnership. We take the time to listen and meet their expectations," he said.

"Success in this context is not only about listening and understanding the unique needs of customers, but also about being efficient and responsive. The entertainment industry is changing rapidly, and we need to be able to do the same."

Loews has formed its animation team to watch the breaks of its customers, from Monday to Friday, from 9 am to 5 pm. "They're going to need real-time answers on any given day, and we've built a model that meets that expectation," he added. 

Davis said customers who book press conferences at Lowes expect ease, attention to detail, flexibility, privacy and creativity.

"We invest in this area because we want our customers to know that we don't just want their business, we take the time to get to know them.

As a small brand, we can offer security and proven experience in their business. Our experienced people it's in good hands," he said.

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