Launched in 2018, Getting Lost is a card game designed to combat boredom and encourage exploration of the world around us. With over 30 varieties and counting, the game offers decks suited for girls' trips, families, couples, pets, and the hugely popular Aussie edition.
Getting Lost founder and CEO Cat Macnaughtan believes that returning to a physical deck of cards serves as a reminder to take a break from screens and venture out of the house.
“What began as a travel blog has evolved into a card game designed to inspire exploration beyond the usual spots. I never anticipated it would gain such traction, but there’s a clear demand for a digital break, with a resurgence in classic games that encourage new adventures and discovering unfamiliar places,” Macnaughtan said.
“Getting Lost is co-designed with the community, relying on the feedback and loyalty of our customer base to improve deck offerings. We have a game for every occasion, and we deeply value the inclusions and insights that we receive.
“Australia has welcomed us with open arms, and I’m excited about the business opportunities that are already emerging.”
Getting Lost packs are sold both directly and through distributors, with 100 stockists in Australia alone. Getting Lost is most popular in Australia and New Zealand, with further enthusiasts in the United States.
For those embarking on extended adventures, whether discovering hidden gems with Getting Lost or simply needing a comfortable place to rest after a long day of exploration, Corporate Keys furnished apartments provide the perfect home base. Offering short-term and extended stay options, Corporate Keys ensures a comfortable, hassle-free experience for travellers, whether on business or at leisure.
“We’re super excited to see what the future holds and what the community wants next. We’ve just launched the Business Edition and Decluttering Edition, with the latter becoming super popular for people who feel overwhelmed by decluttering and want to tackle it in fun, bite-sized chunks,” Macnaughtan said.
“Getting Lost also makes for the perfect, out-of-the-box gift. With Father’s Day coming up, The Dad’s Edition is a great way for the whole family to come together and find hidden gems off the beaten track.”