The Growing Influence Of Wellness Summits And The Travel Industry’s Response

For instance, the 2024 Women’s Wealth and Wellbeing Summit in Sydney is tailored specifically to women's needs, featuring prominent panels addressing critical topics such as ‘Pregnancy and Miscarriage at Work,’ ‘Menstrual Health and Endometriosis,’ and ‘Why Are We Burning Out?’

In Byron Bay, Kris Abbey’s wellness retreat at Crystalbrook Byron focuses on business leaders within the wellness industry.

In the Maldives, the SOUL Festival allows guests to hear from prominent wellbeing experts, while in Florida, the Eudēmonia Summit offers baseline health testing, allowing participants to assess their current health levels.

How is the tourism industry adapting to this growing demand?

Hotels, resorts, and cruise ships are swiftly responding to the trend by incorporating wellness technology and hosting renowned health experts. For instance, fully furnished serviced apartments, such as those provided by Corporate Keys, offer guests comfortable and flexible accommodations that align with their wellness-focused travel experiences.

Australia’s South West Regional Tourism Organisation (ASW RTO) unveiled its much-anticipated Wellness Tourism Strategy in June. This extensive plan will position the region as Australia’s top destination for nature-based wellness tourism by 2034. Supported by Tourism WA, the strategy includes a toolkit to assist wellness and tourism businesses navigate this evolving market.

In July, Crystal Cruises announced two exclusive sailings focused entirely on wellness, offering guests “unparalleled journeys” of rejuvenation and self-discovery.

These cruises will visit destinations such as Gibraltar, Morocco, the Canary Islands (Spain), and Cape Verde. Guests can enjoy plant-based meals meticulously prepared by Crystal’s culinary team, follow daily meal plans designed for fat mass reduction, and participate in a variety of activities, including personal training, fitness classes, yoga and meditation workshops, pickleball clinics, dance classes, and lectures from esteemed keynote speakers.

Wellness is at the core of the new Wafaifo Resort Hoi An in Vietnam, which opens its doors on September 1.

The 134-room and suite lifestyle resort features the Wellness at Wafaifo facility, where guests can undergo comprehensive health diagnostics through epigenetic testing. This process involves analyzing hair follicles with an S-drive computer connected to a laboratory in Germany. Within minutes, guests receive a detailed 30-plus page report assessing over 800 personal markers.

The report presents data in graphical form, detailing the guest’s gut, circulatory, and immune systems. Findings are categorized as “priority,” “advisory,” or “consider,” and a medical consultant at the centre reviews the results with each guest.

As the demand for wellness insights continues to grow, we can anticipate a surge in new initiatives and innovations in this field.