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Pack More In, Get More Out: The Evolution Of Spirit Of Tasmania’s ‘Be A Spirited Traveller’ Campaign

CHEP Network has debuted its inaugural campaign for Spirit of Tasmania, featuring a comprehensive approach that spans television, digital, social media, and outdoor advertising.

Blog / General / 2024 August 16, 2024
Spirit of Tasmania luxury cruise ship

Building on the success of the ‘Be a Spirited Traveller’ platform, which has been a cornerstone of Spirit of Tasmania’s creative strategy for seven years, the new campaign introduces the theme: ‘Pack More In. Get More Out.’

The campaign emphasizes that, unlike air travel, no baggage restrictions are on board. Whether travellers bring a favourite surfboard, a treasured guitar, or a selection of local wines, their personal belongings enhance the journey to and from Tasmania, highlighting Spirit of Tasmania’s distinct advantage in the travel market.

“Spirit of Tasmania provides travellers with the unparalleled freedom to bring anything they desire on holiday and return with even more. There are no 7kg weight limits, no oversized baggage fees, and no restrictions on your journey,” said Glen Dickson, Deputy Chief Creative Officer at CHEP Network.

In addition to the main commercial, which features the Scottish folk song “My Bonnie,” the integrated campaign will be showcased across various platforms, including outdoor media, radio, digital channels, and social media.

For travellers planning to explore Tasmania, The Hamptons Apartments, managed by Corporate Keys, offer convenient serviced apartment options near the Station Pier. These accommodations provide a comfortable and flexible stay, perfectly complementing the freedom and ease of travelling with the Spirit of Tasmania.



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