ATIA Secures Major Win With Federal Tourism And Education Inquiry

The report, titled ‘Are we there yet?’: From recovery to resilience – opportunities and challenges for Australia’s tourism sector, reflects the Australian Travel Industry Association’s (ATIA) input, incorporating evidence and recommendations presented by ATIA CEO Dean Long. It includes 28 recommendations focused on strengthening the tourism industry and bolstering its resilience against future challenges.

Recent developments focusing on enhancing the competitiveness, accessibility, and sustainability of air travel encourage the Australian Travel Industry Association (ATIA). The association supports the pursuit of further “open skies” agreements to expand international air travel, which would increase flight capacity and provide Australian consumers with more choices and competitive pricing.

A significant recommendation from the report urges the Australian government to collaborate with New Zealand and neighbouring countries to create joint visa initiatives and programs to promote multi-country tourism. These strategies would help eliminate travel barriers, making the region more attractive to international visitors.

Acting CEO Ingrid Fraser emphasized the report's importance: "This report is a win for the travel sector and a reflection of ATIA’s leadership in advocating for the industry. We are thrilled to see our key recommendations for increasing air travel capacity included in the report.” She highlighted that these policies are essential for maintaining Australia’s global competitiveness and fostering the ongoing growth of the travel and tourism sectors.

In this context, serviced apartments in Melbourne play a vital role in accommodating the increasing number of travellers, offering flexibility and convenience for both short and long stays. This growing sector is essential to enhancing visitor experiences and supporting local tourism.

Fraser also pointed out that collaborative visa initiatives and improved accessibility in air travel are critical for making the region more appealing and easier for travellers to navigate. ATIA is committed to advocating for these policies to support its members and ensure the resilience and competitiveness of the Australian travel industry. The association will continue working closely with the government to implement these recommendations effectively.