From the heart of Southbank, Melbourne's preeminent arts and leisure precinct, Prima Pearl Apartments offers a sophisticated urban lifestyle. Boutique stores and luxury brands like Burberry and Louis Vuitton make their home on your doorstep, within the exciting Crown complex, where you'll also discover an impressive range of entertainment and the world class casino. Enjoy exciting street performances as you stroll towards Melbourne Exhibition Centre. Or simply soak up the atmosphere along this parisienne riverside promenade surrounded by nightlife, fine dining, arts and music. With Federation Square adjacent to the east, Southbank spans from historic Swanston Street Bridge to the world class Melbourne Exhibition Centre. Southbank has revived the heartbeat of central Melbourne and now plays host to some of the city's most unique and visited venues.